AURES Business fundamentals

Exclusive styles of POS Hardware and equipment by AURES

AURES POS hardware, styled like no other

The systems and equipment developed and manufactured by the AURES Group are the result of 27 years’ expertise and experience in the retail sector, most specifically at the point-of-sale.

The AURES POS concept emerged from an observation: latest POS technologies simply don’t go far enough, however advanced they may be.  

Retail chains and leading brands increasingly demand choice not only in terms of hardware functionality but also of design, aesthetics and use of colour – so that image and corporate identity are not lost at the point-of-sale.  Long neglected, these elements are key components of today’s immersive retail marketing environment.

Thanks to the AURES POS concept, the POS and its technology have now become an integral component of store décor.  They play a valuable part in reinforcing and differentiating brand at, arguably, the most critical stage of the retail process - fulfilment and purchase.

Pos design

AURES’ strategy is to design and manufacture EPOS hardware that is remarkably different but which meets real market's, customers' and users' requirements.  The first example of our ability to innovate through design was the launch of the Odyssé POS system in late 2005.

Since then, AURES' creativity has been acknowledged by a number of Awards bodies, including IF Product Design Awards (late 2012), the Red Dot Awards 2013 (early 2013), together with an “Observeur du Design” label Award and a Good Design Award from the Chicago Athenaeum Design Museum (2014).  All recognised the innovation that the Sango concept represented.  Their juries, international design leaders, praised the design aesthetics, lightness, and robustness of this new EPOS, which – exceptionally – frees up space under the touchscreen.

Pos colour

With the launch of Odyssé in 2005, the AURES Group established itself as the first EPOS manufacturer to provide a full palette of colours for its terminals, in order to match the store décor and the brand identity of its clients.  Since then, EPOS systems in multiple colour combinations have remained a key element of AURES product design and creativity.

Technology and Innovation

An optimal blend of contemporary design and state-of-the-art technology lies at the heart of the AURES Group’s strategy. The product range offers the very best in POS, Mobile POS and KIOSK technologies, integrating the current generation of powerful motherboards and processors.

Utilising the USB type C port technology allows a significant reduction in cables by enabling a single cable to drive power, USB and video data. Optimizing cable management, aesthetics and ease of access for maintenance.

Adopting the PCAP technology, multitouch applications and LED backlighting the AURES unit is enhanced with its latest ultra-flat edgeless look.

NFC, contactless multi-technology readers and 1D & 2D barcode scanners are available and can be integrated into all AURES equipment, improving ergonomics, modularity, ease of use along with point-of-sale efficiency. Receipt printers are available with multiple interfaces as standard and has a WI-FI and Bluetooth option, to support the growing demand for wireless and mobile technologies at the POS.

Moving to SSD as standard means that the AURES systems become even more reliable.

AURES fanless solutions reduces noise and provides a guarantee of lower energy consumption in line with the evermore stringent environmental standards

Innovation Division

In addition to the AURES equipment offer, the INNOVATION Division proposes consulting and tailor-made solutions (related to hardware, software and services) allowing the development of innovative applications based on RFID (self-service management, Click & Collect, in-out geolocation, table ordering, etc).

Other Retail areas are also covered by the Division's offer, such as the management of multiple means of payment, the management and analysis of hot and cold areas in stores, of the customer journey, of customer flows through the POS, etc.

Eco Credentials

The AURES Group is fully aware of its environmental responsibilities. The entire lifecycle of AURES POS, Mobile POS and Kiosk equipment has been designed to reduce the environmental footprint and comply with current global legislation.

New AURES solutions integrating RFID - a technology that contributes to the development of the "blockchain" concept - will make it possible to increase the traceability of consumer products (shelf life, expiry dates) and thus contribute to strengthening the Group's eco-responsible positioning.

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