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APRICOT

The 12 APRICOT UK stores are involved with this POS upgrade

Since opening its first store in the UK in 2007, APRICOT, the famous women’s fashion retailer, has added a further 11 to its portfolio. In addition to its own stores, it has also secured more than 900 concessions across the UK, Europe and as far as the USA, working with major retail brands including New Look, House of Fraser and Debenhams. APRICOT has also successfully embraced ecommerce, with a very successful online business.

APRICOT’s offer to customers is very simple - affordable, fashionable clothing made to the highest quality standards. Its range extends from wardrobe staples to limited edition and on-trend garments, and as a brand its aim is to appeal equally to mothers and daughters. It has become well known for its signature prints sourced from all over the world. Alongside its exciting clothing collections, APRICOT also prides itself on the quality of the service it provides to customers, whether in a store, in a concession or online.

Based on APRICOT’s requirements, the AURES SANGO EPOS was recommended as the main hardware component for the new IT system in all tUK points of sale.

“The SANGO offers powerful processing, everything it does is fast and efficient. The touchscreen is also very user friendly, it is what staff are used to these days from their smartphones and tablets, so they find it easier. APRICOT also wanted a terminal which would take up less space, so the ‘floating’ design of the SANGO is ideal. And they were also very pleased they could get it in white to match the colour scheme of their stores.” explained APRICOT’s Area Manager.

 

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