JAZZ and TWIST in the spotlight!
In the frame of Paris Retail Week - EQUIPMAG 2018, AURES' new POS and KIOSK ranges made an extremely successful debut on stage ! unveiled by Patrick CATHALA, CEO and founder of the Group, the new JAZZ and TWIST products’ families made their show and created a surprise during an event with an exceptional scenography that took place at the Espace Clacquesin in Malakoff (near Paris’ Porte de Versailles) on the evening of September 10 - in front of an audience of more than 350 guests, partners and AURES customers.
It was only the next morning at the opening of Paris Retail Week that EQUIPMAG visitors were able to discover JAZZ, JAZZPOLE, JAZZSCO and TWIST on the AURES stand, in the heart of Hall 1 of the Parc des Expositions at Porte de Versailles.
A former distillery built in 1903 during the Roaring Twenties and classified as a historical monument, this 2000 m2 space has kept its original character with stills and an outdoor fireplace; as an industrial heritage, this atypical and modular place has perfectly adapted to the staging of the launch evening orchestrated by AURES.