Renowned Australian brand «The Chocolate Box» selects AURES EPOS terminals
A Melbourne chocolate institution, and now expanding to other states, «The Chocolate Box» harks back to the days of handmade chocolates.
With currently eight stores located in Melbourne and Sydney, the company has its sights set on expansion.
Established in 1958 by Rose and Richard Adler in the leafy suburb of Camberwell, the business manufactured handmade chocolates on site to be sold on the same day via the front of house retail shop.
The European styled chocolates comprising of coated creams, nut clusters, hard toffees and hand-dipped jellies and fruits became a hit and the business grew.
Fast forward to today and the business is still family owned and run by the founder’s siblings Gary and Marion. Under their direction, «The Chocolate Box» has transformed with the times into a modern, boutique chocolate business whilst maintaining the core values founded by their parents.
The SANGO solution
When «The Chocolate Box» knocked on AURES’s door, they had a very clear rationale behind the POS hardware they were looking for. Two solutions were offered, the YUNO and the SANGO.
Though both were considered as suitable solutions, it was the revolutionary style of the SANGO that won the hearts of the owners.
With the challenge to keep the POS system simple and more intuitive for staff to use, the AURES SANGO met all expectations, greatly in part to the shift to a touch enabled terminal, providing a more intuitive POS interface to staff.
The SANGO’s striking look feels at home in «The Chocolate Box» stores, extending their visual merchandising efforts all the way to the POS terminals.
The all-in-one footprint of the touch terminal has reduced the POS space required as well as made it easier for the terminals to be maintained. No more climbing under the desks to get to POS PC’s to maintain.
Above all, «The Chocolate Box» has built a solid foundation in a cloud based POS solution coupled with the AURES SANGO that can support the growth of the business as it pushes expansion in the coming years.
Besides the sleek styling of the SANGO, it offered a strong backbone of functionality to support the change in POS software.
From a technical perspective, the performance of the terminal exceeded the requirements but ensured that there is performance in reserve as software requirements grow in the future.
Customer displays were also added to the terminal to allow for customer facing promotions and interaction, as well as other retail peripherals such as barcode scanners, receipt printers and cash drawers.