Brioche Dorée

"Brioche Dorée" has turned to AURES’ technology and expertise to migrate its entire point-of-sale IT assets.

Brioche Dorée – the world leader in French-style fast-food – has chosen AURESYUNO point-of-sale terminals with a TCPOS software platform to completely overhaul its EPOS management and payment-receipt IT assets. The roll-out comprises over 500 AURES EPOS terminals  (and associated peripherals) in all French branches and franchises of Brioche Dorée, i.e. eventually around 300 retail outlets and restaurants.

”During the analysis phase of overhauling our EPOS IT system, an in-house working group drew up specifications,” explains Nicolas Bouard, Brioche Dorée’s Head of EPOS systems. “The hardware had to meet three major criteria: speed, reliability and user-friendliness. We pre-selected 3 leading EPOS-terminal manufacturers and a dozen different pieces of hardware. We then installed the equipment we wanted to test on our pilot sites.

“The test results immediately focused our attention on AURES’ YUNO system, which was unanimously approved by our IT managers and operators. The YUNO’s resistant, highly responsive and precise multi-touch screen proved a great success on our pilot sites. Also popular was the system’s quick start-up and ergonomically designed, reliable hardware and associated peripherals. We tested a built-in 2D scanner, a receipt printer and additional screens (2nd built-in or remote 10”-screen to display our advertising and promotions at checkouts, etc.).

“We’re very pleased with this new EPOS proposal,”explains Nicolas Guilbert, Project Manager and Director of Management Control at Brioche Dorée. “Its performance exceeds our expectations and the hardware we’ve chosen is exactly what is required by many features of our new TCPOS software platform, in both front and back office applications.

“All our Paris-based establishments are now being equipped, with an average of 6 restaurants a week. We’ll be tackling the north-west region next, before breaking off during the sales and summer holidays. In September, we’ll finish off with the east region and our franchises. This work is due to be completed by mid-November and everything suggests we’ll be on schedule!”


“We’re very pleased with the level and quality of our discussions with Groupe Le Duff and Brioche Dorée,”says Thomas Donnet, Head of Key Accounts for the AURES Group in France. “The project is progressing in leaps and bounds and the national roll-out – in 4 to 8 restaurants a week – is going really well. This is due to the professionalism of everyone involved and the outstanding tools and solutions installed.”


Pictures Copyright Blaise Lavigne 2016

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