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Histoire d'Or

THOM Europe has upgraded its in-store technology with AURES' POS systems

The THOM Europe Group, the European market leader for retail jewellery in shopping centres, with the Histoire d’Or, Marc Orian and Trésor corporate brands, has selected the AURES Group's sango point-of-sale terminals to upgrade its in-store IT equipment in France, Belgium, Portugal and Italy; the new units represent several thousand POS systems, to be rolled out over several years.

AURES started cooperation with Histoire d’Or in 2003. The brand reaffirmed its confidence when the Odyssé EPOS appeared in 2005: its design and colours - including an exclusive 'Histoire d’Or' red, which AURES specially developed at the time – were chosen by the brand immediately.

AURES equipment has proved its worth. Many stores in THOM Europe Group's corporate brands are now equipped with sango point-of-sale terminals. 

“The positioning and complementarity of our corporate brands and associated store concepts are extremely important to the THOM Group,” explains Thierry Gallois, the Group's Infrastructure and Networks Manager.

“With its innovative and contemporary POS, the AURES Group has once again made all the difference, supporting changes to our various concepts. This includes the till area, an integral part of our point-of-sale marketing. Having a wide choice of colours to harmonise with our visual identity is a major plus” he concluded.

 

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