Sango in the Middle East

May 10, 2016

Alyasra Fashion - a major fashion retail leader with a world-class portfolio of over 60 high-end textile, footwear and accessories brands, about 270 stores and 1,800 employees across 8 major markets in the Middle East, has selected the AURES' Sango terminals for its outlets in Kuwait, United Arab Emirates, Qatar, Lebanon and Iraq : since 2015, some 200 AURES systems have  been already installed in many stores.

Established in 1993, Alyasra Fashion is a pioneer in bringing upmarket fashion brands in the Middle East region, developing exclusive and durable partnerships with the world's premier labels; the Company is developing fast, creating an outstanding retail environment.

The Alyasra Fashion retail operations are in charge of the promotion and distribution of a portfolio of world premium brands, including DKNY, Max Mara, Kenzo, Jimmy Choo, Marella, Gérard Darel, Persona, Petit Bateau, Weill, Triumph, Twin Set, Liu Jo, Fossil, Ecco, Trinkets, Ten Ten,Comfort Zone, etc.

"We have been working with AURES for many years now", explains Mr Mohammad Al-Garashi, Executive Manager of the Q8POS Company, AURES' Reseller in Kuwait. 

 "We have developed strong and regular business relationships with the Group, whose product range's technologies, quality, design and performance are just perfect for our demanding clients of the retail sectors in our booming POS markets" he added.

Sango is just the ideal EPOS for our activities and our high end brands and premium locations " explains Mr Hani Al Ashqar, Head of Alyasra Fashion IT Systems; this terminal is simply amazing and unique; its incredible design, combined with the multiple colour offer, definitely creates important added value at the till, with a more professional, modern look for our Middle East new stores".

"We are very proud with this deal " explains Mr Carlos Gaspar, AURES Export Director; "developing the AURES sales in this region of the world is a real challenge; we are very happy with the excellent choice of Alyasra Fashion; our hardware perfectly matches with the high quality and modernity of their outlets and brands and we hope to develop more partnerships of that kind in the Middle-East region.

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